Privacy Policy

Effective Date: February 25, 2026

1. Introduction

Retif (“Company,” “we,” “us,” or “our”) values your privacy and is committed to being transparent about how we collect, use, and protect your personal information. This Privacy Policy applies to information collected through our website www.retif.com (the “Site”), our text messaging programs, and any other interactions you have with us.


By using our Site or providing your information to us, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with these practices, please discontinue use of our Site and services.

2. Information We Collect

2.1 Information You Provide Directly

We collect personal information that you voluntarily submit to us, including when you:

  • Contact us via email, phone, or online forms (e.g., name, email address, phone number)
  • Place an order or request services (e.g., billing address, shipping address, payment information)
  • Subscribe to our mailing list or marketing communications
  • Participate in surveys, contests, or promotions
  • Provide your mobile phone number and consent to receive text messages
  • Communicate with our customer support team

2.2 Information Collected Automatically

When you visit our Site, certain information is collected automatically through cookies and similar technologies, including:

  • IP address, browser type and version, and operating system
  • Device identifiers and general geographic location
  • Pages viewed, links clicked, time spent on pages, and referring/exit URLs
  • Browsing behavior and interaction data used for analytics and site improvement

2.3 Information from Third Parties

We may receive information about you from third-party sources, including analytics providers, advertising networks, payment processors, and publicly available databases. We may combine this information with other data we collect about you.

3. How We Use Your Information

We use the information we collect for the following purposes:

  • Fulfilling orders and processing transactions, including shipping and billing
  • Responding to your inquiries, requests, and customer service communications
  • Sending transactional messages such as order confirmations, shipping updates, and appointment reminders
  • Sending marketing and promotional communications (with your consent where required)
  • Operating, maintaining, and improving our Site and services
  • Personalizing your experience and delivering content relevant to your interests
  • Monitoring and analyzing usage trends, site performance, and user behavior
  • Detecting, preventing, and addressing fraud, security issues, and technical problems
  • Complying with legal obligations, regulatory requirements, and law enforcement requests
  • Administering surveys, contests, and promotional activities

4. SMS / Text Messaging Policy

This section describes our text messaging practices and is provided in compliance with The Campaign Registry (TCR) requirements, Cellular Telecommunications Industry Association (CTIA) guidelines, and wireless carrier policies.

4.1 Messaging Programs

Retif uses RingCentral’s business messaging platform to send and receive SMS/MMS text messages. Our messaging programs include:

  • Marketing & Promotional Messages: Special offers, discounts, sales announcements, new product notifications, and promotional content.
  • Transactional Messages: Order confirmations, shipping and delivery updates, appointment reminders, billing notifications, and service alerts.
  • Customer Support: Two-way conversational messaging to assist with inquiries, troubleshooting, and service requests.
  • Internal Communications: Employee-to-employee business coordination and operational messaging.

4.2 Consent to Receive Messages

By providing your mobile phone number and opting in to our messaging program(s), you expressly consent to receive recurring automated text messages from or on behalf of Retif at the mobile number you provided. Consent methods may include:

  • Entering your phone number on our website and checking a consent box
  • Texting a keyword (e.g., JOIN or YES) to our designated number
  • Providing verbal or written consent in person, by phone, or via email
  • Submitting a form that includes messaging consent language

Consent is not required as a condition of purchasing any goods or services. You may choose not to provide consent and still complete purchases or use our services through other means.

4.3 Message Frequency

Message frequency varies depending on the type of messaging program and your interactions with us:

  • Marketing messages: Up to 8 messages per month
  • Transactional messages: Frequency varies based on your orders and account activity
  • Customer support messages: Frequency varies based on your inquiries and open support requests

Message and data rates may apply. Please contact your wireless carrier for details about your text messaging plan and any applicable charges.

4.4 Opt-Out / How to Stop Messages

You may opt out of receiving text messages at any time using any of the following methods:

  • Reply STOP to any text message you receive from us. You will receive a one-time confirmation that you have been unsubscribed.
  • Contact us by email at customerservice@retif.com
  • Call us at 800-349-9000

After opting out, you will no longer receive messages from the program(s) you unsubscribed from. Please note that opting out of marketing messages does not affect transactional messages related to active orders or account activity, which may continue until the relevant transaction is complete. You may separately opt out of transactional messages by contacting us directly.

4.5 Help / Customer Support

For questions or assistance regarding our text messaging programs:

4.6 Data Sharing — SMS/Text Messaging

We do not sell, rent, lease, or share your mobile phone number or any personal information collected in connection with our SMS/text messaging programs with third parties or affiliates for their marketing or promotional purposes. Your information may be shared only with our messaging service provider, RingCentral, solely for the purpose of delivering messages on our behalf. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.

4.7 Carrier Disclaimer

Wireless carriers are not liable for delayed or undelivered messages. Message and data rates may apply. Service availability and message delivery are subject to your carrier’s network coverage and policies.

4.8 Supported Carriers

Our messaging programs are designed to work with all major U.S. wireless carriers. However, not all carriers support all message types (e.g., MMS). Carrier support is subject to change without notice.

5. Cookies and Tracking Technologies

5.1 What Are Cookies

Cookies are small text files placed on your device when you visit our Site. They help us recognize your device, remember your preferences, and understand how you interact with our Site.

5.2 Types of Cookies We Use

  • Essential Cookies: Required for the basic operation of our Site, such as enabling you to log in and navigate securely. These cannot be disabled.
  • Analytics and Performance Cookies: Help us understand how visitors use our Site by collecting information about pages visited, time on site, and errors encountered. This data is aggregated and anonymized.
  • Functional Cookies: Remember your preferences and settings (such as language or region) to provide a more personalized experience.
  • Advertising and Targeting Cookies: Used to deliver advertisements relevant to your interests and to measure the effectiveness of advertising campaigns. These may be set by our advertising partners.

5.3 Third-Party Cookies

Some cookies on our Site are placed by third-party services, including analytics providers and advertising partners. These third parties may collect information about your online activities over time and across different websites. We do not control the cookies set by third parties and recommend reviewing their respective privacy policies.

5.4 Managing Cookies

You can manage or disable cookies through your browser settings. Most browsers allow you to block or delete cookies; however, disabling cookies may affect the functionality of certain features on our Site. You may also opt out of interest-based advertising through industry tools such as the Digital Advertising Alliance (DAA) opt-out page or the Network Advertising Initiative (NAI) opt-out page.

6. Disclosure of Your Information

We do not sell your personal information. We may share your information in the following limited circumstances:

  • Service Providers: With trusted third-party vendors who perform services on our behalf, such as payment processing, shipping and fulfillment, email delivery, website hosting, analytics, and messaging services. These providers are contractually obligated to use your information only for the purposes we specify.
  • Legal Compliance: When disclosure is required by law, regulation, legal process, or governmental request, or when we believe disclosure is necessary to protect our rights, property, or safety, or the rights, property, or safety of others.
  • Business Transfers: In the event of a merger, acquisition, reorganization, sale of assets, or bankruptcy, your information may be transferred as part of that transaction. We will notify you of any such change via a prominent notice on our Site.
  • With Your Consent: In other circumstances with your explicit consent or at your direction.

7. Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These measures include:

  • Encryption of sensitive data transmitted via SSL/TLS technology (indicated by “https” and a lock icon in your browser)
  • Access controls that limit employee access to personal information on a need-to-know basis
  • Secure storage environments for servers and systems containing personal data
  • Regular monitoring and testing of security systems and processes

While we strive to protect your personal information, no method of transmission over the Internet or electronic storage is completely secure. We cannot guarantee absolute security, and you provide information at your own risk.

8. Data Retention

We retain your personal information only for as long as reasonably necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, or reporting obligations. When information is no longer needed, we securely delete or anonymize it. Retention periods vary depending on the type of information, the purpose for collection, and applicable legal requirements.

9. Your Rights and Choices

9.1 General Rights

You have the following rights regarding your personal information. You may exercise these rights at any time by contacting us:

  • Access: Request a copy of the personal information we hold about you.
  • Correction: Request that we correct inaccurate or incomplete information.
  • Deletion: Request that we delete your personal information, subject to certain legal exceptions.
  • Opt-Out of Marketing: Unsubscribe from marketing emails by using the “unsubscribe” link in any promotional email, or opt out of text messages by replying STOP.
  • Data Portability: Where applicable, request your personal information in a structured, commonly used, machine-readable format.

9.2 California Residents (CCPA/CPRA)

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), including:

  • The right to know what personal information we collect, use, disclose, and sell
  • The right to delete your personal information, with certain exceptions
  • The right to opt out of the sale or sharing of your personal information
  • The right to correct inaccurate personal information
  • The right to limit the use of sensitive personal information
  • The right to non-discrimination for exercising your privacy rights

We do not sell your personal information as defined under the CCPA/CPRA. To submit a privacy request, contact us at customerservice@retif.com or call us at 800-349-9000. We will verify your identity before processing your request.

9.3 Residents of Other States

Residents of Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, and other states with consumer privacy laws may have similar rights to access, correct, delete, and opt out of certain processing of personal information. Please contact us using the information in Section 13 to exercise your rights under applicable state law.

10. Third-Party Links

Our Site may contain links to websites, applications, or services operated by third parties. We are not responsible for the privacy practices of those third-party sites. We encourage you to read the privacy policies of any external site you visit. The inclusion of a link on our Site does not imply endorsement of the linked site.

11. Children’s Privacy

Our Site and services are not directed to individuals under the age of 13, and we do not knowingly collect personal information from children under 13. If we learn that we have inadvertently collected information from a child under 13, we will take prompt steps to delete that information. If you believe a child under 13 has provided us with personal information, please contact us at customerservice@retif.com.

12. Surveys, Contests, and Promotions

From time to time, we may offer surveys, contests, sweepstakes, or other promotional opportunities. Participation is always voluntary. Information collected through these activities (such as name, contact information, and demographic data) will be used as described in the applicable official rules. Contact information may be used to notify winners and deliver prizes. Survey responses may be used to improve our products, services, and overall customer experience.

13. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, legal requirements, or business operations. When we make material changes, we will update the “Effective Date” at the top of this page and, where appropriate, provide additional notice (such as a banner on our Site or an email notification). We encourage you to review this Privacy Policy regularly.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy, your personal information, or our data practices, please contact us:

 

Retif

Phone: 800-349-9000

Email: customerservice@retif.com

Website: www.retif.com